What is Conversion Rate Calculator?
Conversion Rate Calculator helps you measure the percentage of visitors who complete a chosen conversion.
The main result is conversion rate. The formula, example and assumptions below explain how to interpret it.
How to use Conversion Rate Calculator
Use the example to get familiar with the form, then enter your own figures. Any rates in the example are illustrative. Check the field labels and units before calculating.
- Gather conversions and visitors. Use values from the same situation or reporting period.
- Replace the example conversions with your own value, then complete the other fields. Check the displayed units.
- Select Calculate and read conversion rate. Change one input and calculate again to compare a second scenario. Reset restores the original example.
- Enter conversions, at least 0. Decimals are accepted.
- Enter visitors, at least 0.001. Decimals are accepted.
Conversion Rate Calculator: a worked example
With the inputs below, the result is 5 % (conversion rate). Follow the example, then replace these illustrative values with your own.
| Input or output | Example value |
|---|---|
| Conversions | 50 |
| Visitors | 1,000 |
| Conversion rate | 5 % |
Understanding the Conversion Rate result
The main output is conversion rate, expressed in %. It applies to the inputs and operation you selected.
Displayed results use a readable number of decimal places. When checking a result by hand, keep extra precision until the last step. To compare scenarios, change one input at a time and keep the others fixed.
Conversion Rate Calculator: assumptions and common mistakes
A useful estimate starts with the right inputs. Check the following assumptions and limits before applying the result to your situation.
- Match numerators and denominators from the same reporting period. Creator RPM is revenue per thousand views, while advertiser CPM measures spending.
For wider guidance, visit Google Ads Help. The formula and scope of this specific tool are stated on this page.
