Email CTR Calculator

Calculate email click-through rate from unique clicks and delivered messages. Enter your own values below to see email click-through rate and check the method behind it.

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Your inputs

Change the example values to match your situation.

Your result

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Fill in your inputs and select Calculate.
Your result and breakdown will appear here.

How this calculator works

Email click-through rate = unique email clicks ÷ delivered emails × 100. Count one outcome per eligible unit.

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What is Email CTR Calculator?

Email CTR Calculator helps you calculate email click-through rate from unique clicks and delivered messages.

The main result is email click-through rate. The formula, example and assumptions below explain how to interpret it.

How to use Email CTR Calculator

Use the example to get familiar with the form, then enter your own figures. Any rates in the example are illustrative. Check the field labels and units before calculating.

  1. Gather unique email clicks and delivered emails. Use values from the same situation or reporting period.
  2. Replace the example unique email clicks with your own value, then complete the other fields. Check the displayed units.
  3. Select Calculate and read email click-through rate. Change one input and calculate again to compare a second scenario. Reset restores the original example.
  • Enter unique email clicks, at least 0. Decimals are accepted.
  • Enter delivered emails, at least 0.001. Decimals are accepted.

Email CTR Calculator: a worked example

With the inputs below, the result is 5 % (email click-through rate). Follow the example, then replace these illustrative values with your own.

Example inputs and output
Input or outputExample value
Unique email clicks50
Delivered emails1,000
Email click-through rate5 %

Understanding the Email CTR result

The main output is email click-through rate, expressed in %. It applies to the inputs and operation you selected.

Displayed results use a readable number of decimal places. When checking a result by hand, keep extra precision until the last step. To compare scenarios, change one input at a time and keep the others fixed.

Email CTR Calculator: assumptions and common mistakes

A useful estimate starts with the right inputs. Check the following assumptions and limits before applying the result to your situation.

  • Match numerators and denominators from the same reporting period. Creator RPM is revenue per thousand views, while advertiser CPM measures spending.

For wider guidance, visit Google Ads Help. The formula and scope of this specific tool are stated on this page.

Email CTR Calculator FAQs

What does Email CTR Calculator calculate?

Email CTR Calculator helps you calculate email click-through rate from unique clicks and delivered messages. Its main output is email click-through rate in %.

What inputs do I need for Email CTR Calculator?

You need unique email clicks and delivered emails. Use the field labels and units to match your figures to the formula.

Which formula does Email CTR Calculator use?

Email click-through rate = unique email clicks ÷ delivered emails × 100. Count one outcome per eligible unit.

What is a worked example for Email CTR Calculator?

Example inputs: Unique email clicks: 50; Delivered emails: 1,000. The result is 5 % (email click-through rate).

How should I enter unique email clicks?

Enter unique email clicks, at least 0. Decimals are accepted.

How do I choose delivered emails?

Enter delivered emails, at least 0.001. Decimals are accepted. The example uses 1,000; replace it if your circumstances differ.

How should I read email click-through rate?

The main output is email click-through rate, expressed in %. It applies to the inputs and operation you selected.

Why might my Email CTR Calculator result differ from my records?

Match numerators and denominators from the same reporting period. Creator RPM is revenue per thousand views, while advertiser CPM measures spending. Differences in entered values, units or rounding can also change the comparison.

Can I compare two scenarios in Email CTR Calculator?

Yes. Note your first email click-through rate, change unique email clicks or another input, and select Calculate again. Editing a field clears the old result so it is not mistaken for a new calculation.

Is Email CTR Calculator free, and where are my inputs calculated?

This calculator is free to use without signing in. Its formula runs in your browser; calculator inputs are not sent to a calculation API. The inputs reset to the example values when you reset the form or start a fresh page.